PO Box 444332
Marketing and Communications Manager
University Communications & Marketing
Open for Recruitment: ||April 1, 2013 -
April 29, 2013|
Announcement #: ||15458086003
Full or Part Time: ||
This position is contingent upon the continuation of work and/or funding.
Letter of Qualification
To be considered, complete the online application including a resume, letter of qualification detailing how you meet each of the minimum and desirable qualifications, and a list of at least 3 professional references including contact information.
The Marketing and Communications Manager (MCM) is in charge of key internal and external communication tools. As the primary communications representative for one or more units, the MCM is the chief content strategist for her/his area(s). The MCM will advance the unit's/division's reputation through purposeful creative and messaging that is tied to the university's brand and the strategic initiatives of the unit(s). The MCM provides marketing leadership in a variety of areas, including alumni relations, web content, media and public relations and publications. The MCM provides counsel to the dean and departments on marketing approaches; writes and edits a variety of marketing materials in electronic and print format, including alumni magazines, web content, brochures, fact sheets and posters, scripts and talking points, advertisements, promotional articles and news releases; coordinates special events; supervises web technician(s); and oversees the work of designers, photographers and freelance writers. The MCM interfaces with University Communications & Marketing team to coordinate content and relay information to and from the supported unit(s).
RESPONSIBILITIES: (% of Time, Essential/Marginal)
Serving as chief content strategist for the unit(s) by: (60%, E)
Identifying content opportunities that support unit and institutional goals/objectives; writing, reviewing and updating content for web pages; managing the production of various types of content, including video, whitepapers, podcasts, webinars and more; producing, writing and editing alumni magazines and newsletters; producing or managing the production of content for social media outlets; managing online social media presence; developing and promoting special programs from high profile quests, other special events and programs; maintaining regular contact with departments and dean's staff concerning news and information; writing and distributing routine press releases; developing and maintaining a variety of news media contacts; writing and overseeing the production of routine college marketing and fundraising pieces including brochures and advertising; coordinate with college faculty to develop subject matter for guest articles/expert columns for local media outlets; attending marketing training seminars; coordinating with UI Communications and Marketing units on a regular basis; providing consultation and periodic writing support to the Dean, and the unit(s) development representative(s) to create talking points, scripting and presentations.
Providing Strategic Leadership for Public Relations/Marketing activities by: (30%, E)
Working with college leadership to establish positioning strategies and supporting marketing activities; developing strategic marketing plans and initiatives to advance broader strategic goals; supervising and managing college web technicians, freelance writers, designers and other contributors to marketing and communications activities; developing and implementing college marketing and communications programs; serving as the lead content strategist for the unit by maximizing the reach and effectiveness of college stories; collaborating with other marketing professionals across campus to maximize message effectiveness; coordinating and integrating communications plans with fundraising/development; coordinating with consultants and vendors such as printers, graphic artists and photographers to produce electronic and print content.
Contribute to a team effort by: (10%, M)
Completing other duties as assigned.
∑ Bachelorís degree in communications, marketing, public relations or a related field and four years of professional experience, or a combination of education and experience totaling 8 years.
∑ Excellent writing, editing, verbal and presentation skills.
∑ Excellent knowledge of marketing principles.
∑ Experience planning and executing marketing plans and initiatives to achieve organizational goals.
∑ Demonstrated ability to manage multiple projects at any given time.
∑ Working knowledge of web design principles, printing processes, graphics formats, and effective design and photography principles.
∑ Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents.
∑ Demonstrated ability to translate technical or specialized information for public use and understanding.
∑ Proficiency in Microsoft Word/Pages, Powerpoint/Keynote, and Photoshop or other photo-editing program. MUST: Applicants who are selected as final possible candidates must be able to pass a criminal background check.
Experience using a content management system for publishing web content
Master's degree in communications, marketing or public relations or a related field
Experience working with advancement and development professionals, including writing proposals for solicitation
Experience working in higher education
Experience producing and editing informational and marketing collateral
Experience writing press releases
Knowledge of management and supervisory techniques
About the University of Idaho - Founded in 1889, the University of Idaho is the stateís flagship higher-education institution and its principal graduate education and research university, bringing insight and innovation to the state, the nation and the world. University researchers attract nearly $100 million in research grants and contracts each year; the University of Idaho is the only institution in the state to earn the prestigious Carnegie Foundation classification for high research activity. The universityís student population includes first-generation college students and ethnically diverse scholars. Offering more than 130 degree options in 10 colleges, the university combines the strengths of a large university with the intimacy of small learning communities. For more information, visit www.uidaho.edu.